W Hotels Debuts In Italy With The Opening Of W Rome
- 01 January 2022
W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, has made its stylish and spirited Italian debut, with the much-anticipated opening of W Rome. The 162-room hotel, spanning two adjacent 19th century palazzos, makes a captivating entrance as it redefines discerning hospitality in the heart of the Eternal City.
“W Rome marks the first W Hotel to open in Italy, adding its distinct take on modern, social luxury to the city’s hospitality scene,” said Candice D’ Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “From unforgettable dining experiences to the thoughtful design rooted in the history and culture of the city, W Rome is a destination where international jet setters and local tastemakers will meet the unexpected.”
Authentic, Transformative Design
Designed by Meyer Davis Studio, the hotel juxtaposes the city’s traditional architecture and cultural heritage with a unique interpretation of Roman design in a way that is captivating, glamorous, and quintessentially W. An eclectic mix of colourful leather furniture meets stone walls representative of the building’s past, whilst reflective surfaces add a modern, contemporary touch. Boundaries are blurred between public and private spaces as surprises reveal themselves throughout the guest experience - including a hidden door in the bathroom leading to the intimate Parlapiano, a secret garden inspired by one of Borromini’s churches featuring traditional Italian stone complete with kissing benches, lush foliage, topiary and water fountains.
Guests are welcomed into the hotel via the W Lounge which features a stunning skylight and patterned glass window allowing light to flood through the bright and airy open space. Eclectic seating areas are surrounded by elegant sculptures and pieces of art, while black and grey marble flooring run throughout. A head-turning hand-painted mural wraps the walls that look onto chic reflective stainless steel Welcome Desk pods. Painted by Italian artist Costanza Alvarez de Castro, the mural is inspired by Roman gardens and invites discovery by telling the story of the destination’s stunning geography.
The 147 stylish guestrooms and 15 suites provide a city apartment feel with many offering private balconies and terraces, a selection of which have iconic views of the city and landmarks such as the Istituto Svizzero. With an open plan living space, the rooms offer floor-to-ceiling windows wrapped in red wine velvet curtains and wooden herringbone patterned floors that blur into modern marble bathrooms. Fuelled by Rome’s past, present and future, the compelling interiors inject striking colour blocks and bold graphic prints of burnt orange, dramatic red and foliage greens into the buildings’ authentic and unmistakable charm. Glamorous and inviting, the 100-squae-metre Extreme WOW (Presidential) Suite, offers an extraordinary terrace which extends along the entire guestroom, adding rare and much-sought-after indoor and outdoor living in the bustling city. The suite’s décor sees historical Roman architectural elements mixed with cutting-edge, in-room technology and custom designed modern furniture.
A Tempting Twist on Sicilian Dining and Cocktail Culture
Bringing Sicilian flair and unrivalled gastronomic talent to Rome’s dining scene is the Michelin-starred Ciccio Sultano, who delivers a contemporary, imaginative interpretation of traditional Sicilian cooking methods. With a playful use of authentic Italian flavours and indigenous ingredients from Sicily, the signature Giano Restaurant introduces guests to a fusion of Sicilian cuisine with Roman culture. Locals as well as guests can enjoy all-day Italian style dining with a delectable menu of sharing plates and fresh homemade pasta dishes.
At the heart of W Rome is an open-air courtyard, Giardino Clandestino, is must-go destination in the city to socialize and enjoy live entertainment while indulging in an Aperitivo Eterno with Sicilian street food specialities.
World-renowned Pastry Chef Fabrizio Fiorani is the master behind Zucchero x Fabrizio Fiorani - the destination for sweet treats at W Rome. Everything from freshly made pastries to homemade gelato is creatively and expertly curated. Those dining at Giano will receive a coin for the sweet machine in Zucchero, full of handmade chocolates - another unexpected surprise of the W Rome experience.
Meet You at The W
Located on the ground floor, the hotel’s W Lounge comes alive at night, buzzing with live music, DJ sets, and an innovative cocktail menu showcasing exceptional mixology with infused spirits and unexpected ingredients. Bar manager and mixologist Emanuele Broccatelli sees a great cocktail as a form of art. He creates sips inspired by the modern culture and history of Rome, prepared using essences of seasonal fruits, herbs and flowers that together form a drink list that has nature at its core.
Panoramic views are abundant at Seu Pizza con Vista, home to the WET Deck complete with a plunge pool, a tranquil escape serving cocktails, crudo and pizza. Here Pier Daniele Seu, an award-winning pizza chef, brings his creative twist on pizza making. Considered the rising star of pizza in Italy, Seu firmly believes in using the highest quality ingredients and attention to detail when it comes to the maturation process of the dough. Each pizza combines new and classic flavours inspired by the dishes of great chefs around the world, including the signature ‘Pizza Tartare’ which is topped with raw tuna, pistachio and lime.
FIT
Detox. Retox. Repeat. That’s the mindset at W Hotels. A take on fitness and wellness that gives to the energy to look good, feel good, go longer and stay later. Tapping into a complete lifestyle ethic, this is where a healthy balance is redefined, and fitness transformed. Our 200 sqm FIT gym, equipped with an array of cutting-edge Technogym fitness gear, is open 24/7. Reach out to our Concierge or Welcome Desk for more information on the current fitness programming. and get access to personal training with a custom approach to go that extra mile.
Fashion First at W The Store
W The Store meets Daria Reina for a collaboration with a difference. Artistic director, photographer, travel editor, Italian tastemaker, and co-founder of Chez Dede, Daria brings her Franco-Italian style to W Rome with a locally inspired capsule collection. The collection has been curated to inspire guests to connect to the past, be in the moment and anticipate the future. The fun elements that make up the capsule collection include slippers, fluffy eye masks, linen bathrobes, a chic t-shirt and beach towel, all in hotel’s Live Eternal rich colour palette.
Exclusively for The Store at W Rome, guests will also be able to purchase a limited-edition version of the iconic Cabas bag by Chez Dede inspired by W Rome.
Guests can enjoy the advantages of Marriott Bonvoy’s award-winning loyalty program where members enjoy exclusive benefits including free Wi-Fi, member-only rates and contactless experience with the Marriott Bonvoy Mobile app, achieve elite status recognition and earn points toward free nights at the more than 8000 properties around the world and the more than 30,000 premium home rentals with every qualifying stay.
For more information and to book, please visit: www.w-rome.com
-ENDS-
About W Hotels Worldwide Born from the bold, 24/7 culture of New York City, W Hotels has redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign lands. With nearly 60 hotels around the globe, the detail-driven design, iconic Whatever/Whenever service and buzzing, signature Living Rooms create an experience that is often imitated but never matched. Dynamic and invigorating, the brand celebrates each travelers’ desire to uncover the destination through a lens that is distinctly W. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Media Contacts:
Sara Migliore, Director of Communications Italy
Marriott International
Domenica Maruzzo, PR Manger Italy
Marriott International
Ludovica Lambertenghi, PR Executive Italy
Marriott International
Ludovica.Lambertenghi@marriott.com
Costanza Giustiniani, PR Executive Italy
Marriott International
