Marriott International April 2025 EMEA Newsletter
- 08 May 2025
MARRIOTT INTERNATIONAL ANNOUNCES ACQUISITION OF LIFESTYLE HOTEL BRAND CITIZENM
Marriott International has announced its acquisition of lifestyle hotel brand citizenM, known for its innovative select-service offerings. This acquisition is expected to accelerate Marriott's global expansion in the select-service and lifestyle lodging segments, enhancing its portfolio with more exciting options for guests and Marriott Bonvoy members. The citizenM brand currently operates 36 hotels with 8,544 rooms across over 20 cities in the U.S., Europe, and Asia Pacific, including major cities like New York, London, Paris, and Rome. The brand's pipeline includes three hotels under construction, totalling over 600 rooms, set to open by mid-2026, with significant growth anticipated over the next decade. Founded in 2008, citizenM is recognised for its genuine service, tech-savvy in-hotel experience, efficient use of space, and focus on art and design. It caters to value-conscious travellers seeking technology-driven accommodations, featuring smart in-room design, immersive artwork, local artifacts, collaborative workspaces, creative meeting rooms, grab-and-go food options, and lively rooftop decks. This acquisition aligns with Marriott International’s strategy to expand its lifestyle lodging offerings and provide unique, technology-driven experiences to a growing demographic of travellers.
Imagery: HERE
TRIBUTE PORTFOLIO WELCOMES ITS FIRST SOUTH AFRICAN PROPERTY
Tribute Portfolio, part of Marriott Bonvoy’s growing collection of characterful, independent hotels, has welcomed its first property in South Africa with the opening of the Lord Charles Hotel, Somerset West, a Tribute Portfolio Hotel. Set against the stunning backdrop of the Cape Winelands at the foot of the Helderberg mountain, this hotel blends old-world charm with contemporary design, just 45 minutes from Cape Town. The property spans 22 acres of landscaped gardens, once part of an 18th-century farm, offering a tranquil connection to nature and the region's heritage. A major refurbishment in 2022 revitalised the hotel, including newly landscaped gardens and stylish spaces that celebrate local flora and fauna with bold artwork by local artists. Each of the 198 guestrooms is designed with emerald-green hues, plush bedding, and private outdoor spaces. The hotel offers diverse dining options, including the Garden Terrace, La Vigna Restaurant, and St. Andrews Pub. Guests can enjoy resort-style amenities like swimming pools, a fitness centre, and a spa. The hotel also provides state-of-the-art meeting spaces for events of all sizes.
Imagery: HERE
DAS AFFALTERBACH, STUTTGART, AUTOGRAPH COLLECTION INVITES LUXURY CAR ENTHUSIASTS FOR AN IMMERSIVE RETREAT
Autograph Collection Hotels introduces DAS AFFALTERBACH, Stuttgart, Autograph Collection, a uniquely cultivated and exclusively crafted retreat embodying the spirit of Mercedes-AMG founder Hans-Werner Aufrecht's former villa. With a monochrome theme complemented by pops of red, purple, and cognac, along with design touches using materials like leather, stone, cement, and carbon, the interior reflects the attributes of hypercars – loud, bold, luxury performance. While the original villa houses the hotel’s restaurants and wellness facilities, the newly built section features 98 guestrooms and suites furnished with iconic pieces from Cassina, Walter Knoll, Minotti and Artemide. The hotel’s restaurant and terrace bar overlooking the hotel garden are slated to open this summer, where guests can enjoy regional cuisine in style. Wellness facilities include a gym equipped with TechnoGym, a yoga space, and an indoor pool, providing guests with a holistic experience of relaxation and rejuvenation. Situated in Affalterbach, a small village 20 minutes away from the city of Stuttgart, the hotel presents a haven for luxury car enthusiasts to explore automotive history at nearby attractions like AMG's engine factory, Porsche Museum, and Mercedes-Benz Museum.
Imagery: HERE
TRIBUTE PORTFOLIO MARKS DEBUT IN CRETE WITH ALAI, CRETE, A TRIBUTE PORTFOLIO RESORT
Tribute Portfolio has unveiled its first Cretan property with Alai, Crete, a Tribute Portfolio Resort, offering visitors a fusion of contemporary style, top-notch amenities, and impeccable service, infused with the genuine warmth and hospitality synonymous with Crete. The property features 114 guestrooms and suites, each with direct access to the beach with shallow, crystal clear waters, as well as varied dining options with six restaurants and bars, featuring an array of Greek and Mediterranean cuisine, with a focus on local Cretan produce, dishes and wine. With picturesque coastlines and breathtaking sunsets, Alai, Crete, a Tribute Portfolio Resort, is the quintessential destination for visitors seeking to immerse themselves in nature and escape from the everyday.
Imagery: HERE
MARRIOTT INTERNATIONAL EXTENDS ALGARVE PRESENCE WITH TWO NEW PROPERTIES
The Westin Salgados Beach Resort, Algarve (LEFT) and Algarve Marriott Salgados Golf Resort & Conference Center (RIGHT)
Marriott International is strengthening its footprint in sun-drenched Algarve, Portugal, with two new hotels: Algarve Marriott Salgados Golf Resort & Conference Center and The Westin Salgados Beach Resort, Algarve. Nestled near the Salgados Lagoon Nature Reserve overlooking the Salgados Golf Course, Algarve Marriott Salgados Golf Resort & Conference Center caters to both business and leisure travellers with 228 elegant guestrooms and suites, four restaurants and bars serving Japanese, Italian and international cuisines, in addition to versatile conference and meeting spaces. Guests can unwind in one of the four outdoor pools or retreat to the spa, which features a heated indoor pool, Jacuzzi, sauna, Turkish bath, and rejuvenating skin and body treatments catering to different needs. The Westin Salgados Beach Resort, Algarve, offers a serene haven blending contemporary design with the surrounding lush greenery and Atlantic Ocean. The beachfront resort features 95 modern guestrooms and suites, six outdoor pools, and the Westin Kids Club for unforgettable family experiences. The resorts feature the brand’s signature Heavenly Spa and WestinWORKOUT studio with state-of-the-art fitness equipment. Culinary offerings include In-Season buffet, Chiringuito Blue beachfront restaurant, Guilty by Olivier rooftop bar, Potato Project, and Serenity Bar. Both new hotels are ideal bases for guests exploring the Algarve, providing easy access to the Salgados Lagoon for birdwatching, boat trips, diving, water sports, jeep safaris, and the Salgados Golf Course.
Algarve Marriott Salgados Golf Resort & Conference Center Imagery: HERE
The Westin Salgados Beach Resort, Algarve Imagery: HERE
MOXY HOTELS CONTINUES EUROPEAN EXPANSION WITH OPENING OF MOXY POMPEII AND MOXY WARSAW CITY
Moxy Pompeii (LEFT) and Moxy Warsaw City (RIGHT)
Moxy Hotels has continued its expansion across Europe with two exciting new properties – Moxy Pompeii and Moxy Warsaw City. Moxy Pompeii, the brand’s first property in southern Italy, offers stunning views of Mount Vesuvius, located just a short walk from the Pompeii Archaeological site in the recently opened Maximall complex. The hotel features 135 smart guestrooms with modern comforts, a multifunctional Moxy Bar, a gym, and pet-friendly amenities. Moxy Pompeii is also ideal for events, with versatile spaces and proximity to attractions like Naples, Amalfi, and Sorrento. Moxy Warsaw City, located within the vibrant Wola district, offers travellers a stylish and playful city escape in the heart of Warsaw. Featuring 256 industrial chic guestrooms and Moxy’s signature lobby with a 24/7 bar, perfect for socialising, working and relaxing. Guests can also enjoy a 24-hour gym and grab-and-go dining options. Moxy Warsaw City is moments from popular tourist attractions, cafes, restaurants, and business hubs, making it a perfect option for business and leisure travellers alike.
Moxy Pompeii Imagery: HERE
Moxy Warsaw City Imagery: HERE
INDULGE IN UNFORGETTABLE CULINARY EXPERIENCES WITH MARRIOTT BONVOY MOMENTS
Idylio by Apreda at The Pantheon Iconic Rome Hotel, Autograph Collection of Pacini Group; Credit Idylio by Apreda
Marriott Bonvoy, Marriott International’s award-winning travel programme, introduces an exclusive dining series that invites travellers to explore the connection between food, culture, and travel through its award-winning restaurants and celebrated chefs. Now available on the Marriott Bonvoy Moments website, the series features curated experiences at Michelin-starred and critically acclaimed restaurants worldwide. Guests can bid with their points for the immersive itineraries at destinations such as Lady Helen at Mount Juliet Estate, Autograph Collection, and Idylio by Apreda at The Pantheon Iconic Rome Hotel, Autograph Collection of Pancini Group, among others. Later this year, events will feature Michelin-starred restaurants like Lilac at The Tampa EDITION and L’Envol at The St. Regis Hong Kong, continuing into 2026 with almost one Moment every month. Terms and conditions apply. For more details, visit moments.marriottbonvoy.com.
Imagery: HERE
MARRIOTT INTERNATIONAL SIGNS FIRST AUTOGRAPH COLLECTION SAFARI CAMP IN SERENGETI
Marriott International has signed an agreement to open Autograph Collection’s first safari camp, Mapito Safari Camp, Serengeti, Autograph Collection, set to debut in August 2025. This camp will offer a unique and immersive safari experience in Tanzania's renowned Serengeti wilderness, marking a significant expansion for the brand into experiential, nature-based travel. Located near the Fort Ikoma gate of Serengeti National Park, the camp is positioned along the Great Migration route, where vast herds of wildebeest, zebra, and antelope pass through between May and July. The area is rich in wildlife year-round, including lions, elephants, buffalo, leopards, and giraffes, providing remarkable encounters in every season. The camp will feature 16 tented suites, including a two-bedroom villa, each with an outdoor deck, fire pit, and retractable roof for stargazing. Also available to guests will be a spa, fitness centre, swimming pool, and multiple dining options, such as 'The Boma,' a communal restaurant inspired by traditional bonfire gatherings. The camp’s design will draw inspiration from the surrounding landscape and local Ikoma culture, incorporating sustainable practices to support conservation and minimise environmental impact. Guests can enjoy a range of immersive experiences, including game drives, night safaris, walking safaris, hot air balloon flights, bush dining, and engagement with the local Ikoma tribe. Reservations open on 15th May 2025 for stays from 26th August 2025.
Imagery: HERE
THE LUXURY COLLECTION DEBUTS NEW SUITES AND REFRESHED DESIGN ACROSS SANTORINI PROPERTIES
Vedema, a Luxury Collection Hotel, Santorini, located in Megalochori, is debuting 15 new suites and villas, adding to its existing 59 accommodations. The new two-bedroom Corinthian and three-bedroom Grecian Villas feature outdoor heated pools overlooking vineyards, ideal for families and groups. The hotel reopens for the 2025 season on May 1st, this year offering family-friendly activities to immerse guests in Santorini's culture. These include craft workshops, cooking classes, Greek language lessons, museum visits, spa treatments, hiking, and farm visits focused on sustainability. On the northern tip of Santorini in Oia, Mystique, a Luxury Collection Hotel, Santorini, will open for the season with a stunning new aesthetic, reflecting earthy tones using primarily natural materials, breathing new life into eco-waste and redefining modern design – such as upcycling olive pits into furniture items. Bespoke pieces follow organic forms, inspired by the sculptural architecture of Santorini, resulting in a clean design that is simple, pure, and peaceful, while a curated collection of Greek ceramics honours the island’s rich heritage and craftsmanship.
Vedema, a Luxury Collection Resort, Santorini Imagery: HERE
Mystique, a Luxury Collection Hotel, Santorini Imagery: HERE
W BARCELONA UNVEILS NEW DESIGN AND TREATMENT MENU AT AWAY SPA
W Barcelona has reopened its AWAY Spa with a new design and tailored treatments, presenting a wellness haven in the bustling city. Offering a Mediterranean oasis, the spa interior features fluid curves, warm textures, and sustainable materials inspired by the hotel’s beachside location and W Hotels’ signature bold and modern aesthetics. Guests are welcomed into a serene retreat with warm light and enveloping aromas. Unlike typical hotel spas that focus solely on solitude, AWAY Spa blends solo serenity with social energy, making it the go-to destination for a wellness escape. After a day of city exploration, guests can choose from a variety of exclusive treatments from the AWAY Spa Global Collection and the Make it Local line, such as a Detox Massage or Reset Massage, available in both private and social areas. For those seeking a brief wellness break on a busy day, The Quick Fix menu offers express treatments like manicures, pedicures, facials, waxing, and hairdressing. These treatments can be enjoyed socially, creating a relaxed and connected atmosphere with other guests.
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WESTIN HOTELS AND GOOP JOIN FORCES TO HELP TRAVELLERS SLEEP SMARTER
Westin Hotels & Resorts, a global hospitality leader in wellness for decades, has teamed up with Gwyneth Paltrow's lifestyle brand, goop, to debut Sleep Training for Grown-Ups – a three-part video series designed to help travellers enhance their sleep experience both at home and on the road. From combating the ‘First Night Effect,’ when travelling with suggested ideal room temperatures for sleep, to debunking myths around sleep debt and strategic napping, each episode of the series explores how daily routines impact sleep quality and overall wellbeing. The series shares science-backed insights on how to establish better sleep, dietary, and exercise habits, which are essential for those balancing the demands of a busy lifestyle. Reinforcing Westin’s leadership in sleep wellness, this partnership provides tips from the industry’s top wellness experts, Gwyneth Paltrow alongside esteemed sleep physician and research scientist Dr. Cheri D. Mah, MD, MS, addressing topics on how daily routines can significantly affect sleep patterns and health. The series was produced by UNR Studios, with Executive Producers Justin Barocas and Carlos Naude, and directed by Ora DeKornfeld. Sleep Training for Grown-Ups is now live on goop’s Sleep Training Hub, featuring a library of curated sleep-centric content.
Imagery: HERE
For more information or assets, please reach out to the press contacts in your market or EMEApressoffice@marriott.com
